Gaming er ikke længere kun underholdning. Flere virksomheder bruger i dag gaming-principper til at skabe stærkere kundeoplevelser, øge loyaliteten og differentiere sig i markedet.
I denne podcast fra Dansk IT og Experian undersøger vi, hvordan gaming kan blive en del af virksomhedens strategi, og hvordan spilmekanismer kan bruges til at engagere kunder, understøtte personalisering og skabe forretningsværdi.
Med i studiet er Bastian Bergmann, forfatter til Press Play – Why Every Company Needs a Gaming Strategy og COO i Solsten, samt Bo Rasmussen, Chief Commercial Officer hos Experian Northern Europe, og Jakob Færgeman, Global Consultant hos Experian.
Lyt med og få indsigt i, hvorfor nogle af verdens største brands investerer i gaming-strategier – og hvad din virksomhed kan lære af dem.
NB: Denne episode er på engelsk
Gaming as a Business Strategy: How Games Can Create Competitive Advantage
Gaming is no longer just entertainment. Today, more and more companies are using gaming principles to create stronger customer experiences, increase loyalty, and differentiate themselves in the market.
In this podcast from Dansk IT and Experian, we explore how gaming can become part of a company’s strategy and how game mechanics can be used to engage customers, support personalization, and create business value.
Joining us in the studio are Bastian Bergmann, author of Press Play – Why Every Company Needs a Gaming Strategy and COO at Solsten, along with Bo Rasmussen, Chief Commercial Officer at Experian Northern Europe, and Jakob Færgeman, Global Consultant at Experian.
Tune in to gain insights into why some of the world’s largest brands are investing in gaming strategies – and what your business can learn from them.
Note: This episode is in English.